
Working Papers
The Impact of Body Image on Satisfaction with Medication
with Berna Tari, Yusuf Cem Kaplan, Türkan Yigitbasi
Tüketim Karşıtı Eylemlerde Sanal Toplulukların Rolü: Ekşi Sözlük Örneği
with Deniz Atik, Nilgün Gürkaynak (Projected for UPK 15)
Türk Pazarlama Akademisyenlerinin İnternet Kullanım Eğilimleri
with Deniz Atik, Nilgün Gürkaynak (Projected for UPK 15)
Sustainable Consumption and CittaSlows: Seferihisar Case,
with Tugba Orten (Projected for ICOVACS 2010)
Impact of Product Appearance on Brand Knowledge
Yeni Ekonominin Renkleri (Book),
with Oznur Yurt and Tuncdan Baltacioglu
A Surprise Brand Book (sometime in the future)
A Surprise Research Book
Under Review
(Full title is intentionally not provided as the papers are under blind review)
Anticonsumption Attitudes towards Public Goods [SSCI / SCI]
with Yusuf Cem Kaplan
Evaluation of Online Marketing of Herbal Drugs [SSCI / SCI]
with Yusuf Cem Kaplan, Omer Demir, Baris Karadas
Perception Gaps,
with Oznur Yurt, Burcu Guneri and Mustafa Delen
Product Ranking Diamond,
with Tuncdan Baltacioglu and Tugba Orten
Publications in International Journals Covered by Citation Indices
Kaplan, M.D., Yurt, O., Guneri, B., Kurtulus, K. (2010) Branding Places: Applying Brand Personality Concept to Cities. European Journal of Marketing, Vol. 44, No. 9/10. [SSCI]
Yurt, O., Kaplan, M.D., Yumurtaci I.O., Baltacioglu, T., (Forthcoming) Brand Elevation in Supply Chains. İktisat, İşletme ve Finans. [SSCI]
Baltacioglu, T., Ada, E., Kaplan, M.D., Yurt, O., Kaplan Y.C. (2007) A New Framework for Service Supply Chains. Service Industries Journal, Vol. 27 No. 2., 105-124. [SSCI]
DOI: 10.1080/02642060601122629
Chapter in a Scientific Book Published by International Publishers
Baltacioglu, T., Kaplan, M.D., Yurt, O., Ozcan, C. (2006) “Effectiveness and Efficiency of Design Processes in SMEs”, in From Small Firms to Multinationals: Industrial, Entrepreneurial, Managerial, Financial, Fiscal, Transaction Cost and Consumer Perspectives in the Era of Globalisation, Ioannis-Dionysios Salavrakos (ed)., 181-196. Athens Institute for Education and Research: Athens.
Publications in International Journals [Peer-Reviewed]
Kaplan, M.D., Piskin, B., Bol, B. (2010) Educational Blogging: Integrating Technology into Marketing Experience. Journal of Marketing Education, Vol. 32, No 1, pp. 50-63.
DOI: 10.1177/0273475309335652
Kaplan, M.D. (2009) The Relationship between Perceived Innovativeness and Emotional Product Responses: A Brand Oriented Approach. Innovative Marketing, Vol. 5, No. 1, pp. 42-50.
Guneri, B., Yurt, O., Kaplan, M.D., Delen, M. (2009) The Influence of Children on Family Purchasing Decisions in Turkey. Asian Journal of Marketing, Vol. 3, No 1, pp.20-32.
DOI: 10.3923/ajm.2009.20.32
Ada, E., Yurt, O., Kaplan, M.D. (2008) The Value of Supply Chain Integration for SMEs. Annamalai Journal of Management, Vol. 2, No 1, February 2008, pp.128-137.
Publications in the Proceedings of International Conferences
Merticaru, V.V., Kaplan, M.D. (2009) Some CRM Principles and Strategies Applied in Branding in an Institution of Engineering Education. Paper published in Proceedings of ModTech International Conference, pp. 395-398, May 2009, Chisinau, Moldova.
Kaplan, M.D. (2009) Service Design And Branding: Some Insights For Research. Paper published in Proceedings of ICOVACS 2008, pp. 285-289, November 2008, Izmir, Turkey.
Baltacioglu, T., Ada, E., Yurt, O., Kaplan, M.D. (2007) Service Supply Chains: A New Framework. paper published in Proceedings of 4th International Logistics and Supply Chain Congress, pp. 389-394, November-December 2006, Izmir, Turkey.
Baltacioglu, T., Yurt, O., Kaplan, M.D. (2005) Integrating To The Global Supply Chain: Being A Branded Supplier, paper published in Proceedings of International Logistics And Supply Chain Congress, pp. 74-80, November 2005, İstanbul, Turkey.
Baltacıoğlu, T., Kaplan, M.D. (2006) The Impact of Packaging on Brand Image, paper published in Proceedings of 1st Product and Service Design Symposium and Exhibition on Agricultural Industries, pp. 102-109, April 2005, İzmir, Turkey.
Var, T., Kaplan, M.D., Yurt, O. (2006) Wine Tourism in Turkey, paper published in Proceedings of 1st Product and Service Design Symposium and Exhibition on Agricultural Industries, pp. 110-119, April 2005, İzmir, Turkey.
Var, T., Kaplan, M.D., Yurt, O. (2006) Impact Analysis of Wine Tourism, paper published in Proceedings of 1st Product and Service Design Symposium and Exhibition on Agricultural Industries, pp.120-124, April 2005, İzmir, Turkey.
Publications in the Proceedings Books of National Conferences
Örten, T., Kaplan, M.D. (2009) Yerel Hizmetlerde Çevreci Faaliyetler ve Bunların Bireysel Tüketim Davranışlarına Olumlu Yansımaları, paper published in Proceedings of 4. Ulusal Yerel Yönetimler Sempozyumu, pp. 1071-1079, October 2009, Ankara, Turkey.
Publications in National Journals [Peer-Reviewed]
Atik, D., Kaplan, M.D. (2010) Prestij Tüketimi. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Vol. 19, No 1, pp.
Books
Baltacioglu, T., Kaplan, M.D. (2007) İyi İletişim=İyi Pazarlama. MediaCat: İstanbul.
Baltacioglu, T., Kaplan, M.D. (2006) 4th International Logistics and Supply Chain Congress Proceedings, Editors.
Baltacioglu, T., Kaplan, M.D. Yurt, O. (2009) ICOVACS 2008 Proceedings, Editors.
Chapter in a Scientific Book Published by National Publishers
Kaplan, M.D., Baltacıoğlu, T. (2009) “Küresel Markalama Stratejileri”, in Stratejik Küresel Pazarlama, Necdet Timur & Alparslan Özmen (eds.), pp. 294-311, Eflatun Yayınevi: Ankara.
Popular Media Appearances
Yeni Asir Özel sayi (Special Issue of Yeni Asir Newspaper), "Marka, Çok Geç Olmadan!" (Brand: Before It's Too Late!), (August 22, 2008) s. 4.
Yeni Asir Özel sayi (Special Issue of Yeni Asir Newspaper), "Marka Olmak ya da Olmamak" (Brand: To be or not to be), (May 29, 2007) s. 8.
Theses
Graduate Thesis: Analysis of factors influencing consumer decision making and choice: With a
comparative study in different product classes, 2005. Supervised by Prof.Dr. Tunçdan Baltacıoğlu
(Can be accessed on http://tez2.yok.gov.tr)
Ph. D. Thesis: Product appearance and brand knowledge: An analysis of critical relationships, 2007. Supervised by Prof.Dr. Tunçdan Baltacıoğlu
(Can be accessed on http://tez2.yok.gov.tr)
Please inform when citing the theses.
Projects
Tekelioglu, O., Kaplan, M.D., Akan, A., Metin, S. (2008) The Identity of Thessalonica and Crete Immigrants in Izmir and Its Reflections on Izmir Culture, Project supported by EU and Koc University Migration Research Center.
Citations Received
Cited work
Baltacioglu, T., Ada, E., Kaplan, M.D., Yurt, O., Kaplan Y.C. (2007) A New Framework for Service Supply Chains. Service Industries Journal, Vol. 27 No. 2, 105-124.
By
Hidalgo A, Lopez V (2009) Drivers and Impacts of ICT Adoption on Transport and Logistics Services ASIAN JOURNAL OF TECHNOLOGY INNOVATION Volume: 17 Issue: 2 Pages: 27-47 (SSCI)
Ke W (2009) An Innovative Model of Supply Chain Finance PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON RISK MANAGEMENT & GLOBAL E-BUSINESS, VOLS I AND II Pages: 492-496 (CPCI)
Fellenz MR, Brady M (2008) RFID and Data Capture Technologies in Global Service Supply Chains: Meeting the Information Management Challenge INNOVATION AND KNOWLEDGE MANAGEMENT IN BUSINESS GLOBALIZATION: THEORY & PRACTICE, VOLS 1 AND 2 Pages: 1016-1024 (CPCI)
Wu B, Liu ZY (2009) Value Chain Model of Knowledge Innovation in Service Supply Chain INFORMATION SYSTEMS IN THE CHANGING ERA: THEORY AND PRACTICE Pages: 416-422 (CPCI)
Johnson M, Mena C (2008) Supply chain management for servitised products: A multi-industry case INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS Volume: 114 Issue: 1 Pages: 27-39 (SSCI)
Fellenz MR, Brady M, Greene J, et al. (2007) Reconsidering financial flows in supply chain management INFORMATION MANAGEMENT IN THE NETWORKED ECONOMY: ISSUES & SOLUTIONS Pages: 246-249 (CPCI)
Field JM, Meile LC (2008) Supplier relations and supply chain performance in financial services processes INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT Volume: 28 Issue: 1-2 Pages: 185-206 (SSCI)
Brady M, Fellenz MR (2007) The service paradox: Supporting service supply chains with product-oriented ICT PROCEEDINGS OF THE 2007 IEEE INTERNATİONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS Pages: 134-139 (CPCI)
Lackes, Richard (2009) Architecture and Functionality of a Supply Chain Enterprise Resources Planning System. OSCM AN INTERNATIONAL JOURNAL, Volume 2, No. 2, pp. 125 – 135
Brady, Mairead, Lynn, Theodore and Davis, Paul (2009), Business process change and inadvertent mischarging, INTERNATIONAL JOURNAL OF SERVICES AND OPERATIONS MANAGEMENT, Vol. 5, No. 1, pp. 66-75
Beamon, Benita M. (2008), Sustainability and the Future of Supply Chain Management, OPERATIONS AND SUPPLY CHAIN MANAGEMENT, Vol. 1, No. 1, pp. 4-18
Rönnbäck, Å. & Witell, L. (2009) Value creation in outsourced service provision in public transportation. TQM JOURNAL 21 (5) p. 517-529.
Iakovaki, A. & Srai, J.S. (2008). Exploring Service Supply Chain Network Enabled Capabilities that Support "E2E" Integration - Findings from a Multi-nodal Complex Supply Chain. RNEC (REALISING NETWORK ENABLED CAPABILITY) CONFERENCE – Leeds. June 2009
Fellenz, Martin R. and Brady, Mairead. (2008) RFID and Data Capture Technologies in Global Service Supply Chains: Meeting the Information Management Challenge, COMMUNICATIONS OF THE IBIMA, Vol. 4, pp. 41-49.
Shashank Rao, Thomas J. Goldsby (2008) Process Preponderance in Service Supply Chains: A Field Study,” PROCEEDINGS OF DECISION SCIENCES INSTITUTE ANNUAL MEETING, Baltimore, MD, pp 2801-2806.
Y. Lin, Y.J. Shi and L. Zhou (2009) Service Supply Chain: Nature, Evolution, and Operational Implications PROCEEDINGS OF THE 6TH CIRP-SPONSORED INTERNATIONAL CONFERENCE ON DIGITAL ENTERPRISE TECHNOLOGY, AISC 66, pp. 1189–1204
Cited work
Baltacioglu, T., Kaplan, M.D. (2007) İyi İletişim=İyi Pazarlama. MediaCat: İstanbul.
By
Altunbaş, Hüseyin (2008) Pazarlama İletişimi Ve Basketbol Pazarlamasi. “Basketbol Seyircisi Üzerine Bir Araştirma” SELÇUK İLETİŞİM Ocak 2008 s. 95-10.
Yamamoto, Gonca Telli & Suvaroğlu Çetin (2007) SATIŞÇI OLMAK ÇÖMEZLIKTEN YÖNETICILIĞE. Literatür Yayıncılık: İstanbul. |