BA 201 Principles of Marketing
Syllabus

 BA 324 Brand Management
Syllabus

 BA 440 Contemporary Topics in Marketing
Syllabus

 BA 216 Marketing Management
Syllabus
California Marketing Plan
Florida Speed Rail Marketing Plan
Red's Marketing Plan

 BA 370 / BA 390 Marketing Research
Syllabus
Projects
Research Proposal Sample
Creative Brief Sample
Questionnaire Design Guide
SPSS Data Set File

 BA 406 International Marketing
Syllabus
Projects
Article #1
Article #2
Article #3
Article #4
Article #5
International Marketing Handbook

 BA 101 Introduction to Business
Syllabus
Project Guidelines
Glossary for Business Terms
Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Chapter 6 | First Wrap-up | Chapter 7 | Chapter 8 | Chapter 9 | Chapter 10 | Chapter 11 | Chapters 12-13-14-15 | Chapter 16 | Chapter 17 |

 BA 564 Marketing Research
Research Proposal Sample
Slides Zipped