Melike Demirbag Kaplan completed her high school education with high honor degree in Karşıyaka Anadolu Lisesi, in 1996. She studied Business Administration at Boğaziçi University where she received her bachelor's degree in 2000.

Between 2000-2002, she worked in the private sector as a Management Trainee, Business Development Specialist and Web Administrator. She received her M.B.A degree from İzmir University of Economics, where she began to work as Research Assistant at the department of Business Administration in 2003. In 2005 she started receiving her Ph.D. education in Business Administration, again at IUE and received her Ph.D. degree in 2007 with her dissertation on product design and brand knowledge. Her research interests include Marketing, Brand Management and Design. She's also a graphics & identity designer with vast practical experience in the field.

TEACHING EXPERIENCE

Graduate Level: Marketing Research, Directed Research
Undergraduate Level: Principles of Marketing, Marketing Management, Contemporary Issues in Marketing, Brand Management, International Marketing, Marketing Research, Introduction to Business, Research Methods
Vocational School Level: Advertising, Consumer Behavior, Brand Management, Services Marketing, Sales Management, Marketing Research, Introduction to Business, Management & Organization
Seminars given: Introduction to Logistics Management, Logistics Planning, Branding and Brand Management, Introduction to Marketing, Marketing and Global Marketing, Customer Relationship Management, Web Design.

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