BA 324 Power Point Slides:
Brand Identity Slides
Brand Strategy Toolkit Slides
Identity Examples:
KFRS
Panaway
Emerat

 BA 523 Power Point Slides:
Globalization
Global Marketing Environment
Emerging Markets
Market Entry Strategies
Global Marketing Mix

Rethinking Marketing Programs for Emerging Markets (Article)

IKEA in China (Case, April 4, 2012)
Marks and Spencer (Case, April 25, 2012, due April 28, 2012) - Answer all questions at the end of the case EXCEPT 6 and 7.

FIRST WEEK GROUPS
Osman Murat Ayaydın
Süleyman Kahramanlı
Ceren Gürer

Auguste Bussod
Julien Rapenne
Oljas Koulimboiev

Aslı Yatağan
Esra Özgülsüm

Aslı Gönen
Mustafa Yılmaz

SECOND WEEK GROUPS
Gizem Yazgan
Esen Fulya Ekici
Helene Baudet

Mustafa Uyanık
Sercan Sani
Meltem Kapucu

Ceylan Sarıgöl
Ceren Bayat

THIRD WEEK GROUPS
Mustafa Umut Dağlı
Yücel Tırak
Umut Azat Yılmaz

Müge Erdem
Tuğçe Eren
Tansu Tunç

Kemal Ekmekçi
Cem Coşgüner

Volkan Yücesan
Alper Özfidan
Ufuk Çerçi

FOURTH WEEK GROUPS
Ãœnil KarakuÅŸ
Gülten Bölük
Gözde Yıldız

Doğan Tüccaroğlu
Ahmet Emrah Küpçük

Ömer Kartal
Cansu Ãœlker

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I haven’t failed. i’ve just found 10000 ways that don’t work... Thomas Edison